Last updated: March 11, 2025
Welcome to ecdgroup.it. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, in compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679.
1. Data Controller
The data controller responsible for processing your personal data is:
ECD Group
PIAZZA TREPONTI 2/B 16149 Genova
Email: info@ecdge.com
2. What Data We Collect
When you visit ecdgroup.it, we may collect the following types of personal data:
- Automatically collected data: We use Google Analytics 4 (GA4) to track website traffic, which collects anonymized data such as:
- IP address (anonymized before storage)
- Device type and browser information
- Operating system and geographical location (country/city level)
- Website interaction data (pages visited, time spent, clicks)
- Cookies and tracking technologies: GA4 may set cookies to analyze user behavior. You can control cookie preferences through your browser settings.
We do not collect personal data such as names, emails, or phone numbers unless explicitly provided by you through a contact form or email communication.
3. Purpose of Data Processing
We process data for the following purposes:
- To analyze website performance and user behavior
- To improve user experience and website functionality
- To ensure security and prevent fraudulent activities
The legal basis for processing is our legitimate interest (Article 6(1)(f) GDPR) in maintaining and improving our website.
4. How We Store and Protect Your Data
We take appropriate security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
- Google Analytics 4 anonymizes IP addresses before storing them.
- Data is stored on secure servers.
- We do not share or sell your data to third parties.
5. Data Retention
We retain anonymized analytical data for 14 months in Google Analytics 4, after which it is automatically deleted.
6. Your Rights Under GDPR
As a data subject, you have the following rights under GDPR:
- Right to access: Request a copy of the personal data we hold about you.
- Right to rectification: Request correction of inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”): Request deletion of your personal data.
- Right to restriction of processing: Request a limitation on how we process your data.
- Right to object: Object to data processing based on our legitimate interest.
- Right to data portability: Request your data in a structured, machine-readable format.
- Right to lodge a complaint: If you believe your data is being misused, you can file a complaint with your national data protection authority.
To exercise your rights, contact us at: info@ecdge.com
7. Third-Party Services
We use Google Analytics 4, a third-party service provided by Google LLC. Data collected by GA4 is subject to Google’s Privacy Policy: https://policies.google.com/privacy
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
8. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. We encourage you to review this policy regularly.
9. Contact Information
For any questions or concerns regarding this Privacy Policy, contact us at:
ECD Group
Email: info@ecdge.com
Address: PIAZZA TREPONTI 2/B 16149 Genova